SaaS Churn & Revenue Retention (NRR/GRR) Calculator
Calculate Net Revenue Retention (NRR) and Gross Revenue Retention (GRR) from your MRR movements. Benchmark against industry standards.
MRR Movements
Net Revenue Retention (NRR)
107.0%
Includes expansion, contraction, and churn
Gross Revenue Retention (GRR)
92.0%
Excludes expansion revenue
NRR vs. GRR Comparison
How the NRR/GRR Calculator Works
Net Revenue Retention (NRR) measures the percentage of revenue retained from existing customers including expansion, contraction, and churn. Gross Revenue Retention (GRR) excludes expansion revenue, giving a stricter view of customer retention. Both are critical SaaS metrics.
NRR and GRR Formulas
NRR/GRR Benchmarks
Top-tier SaaS companies achieve NRR of 110%+ and GRR of 90%+. NRR above 100% means your existing customers are spending more over time, even after churn.
NRR: 110%+ is World-Class
Companies like Snowflake and Twilio maintain NRR above 130%. This means existing customers more than replace churned revenue through expansion.
GRR: 90%+ is Strong
A GRR of 90%+ indicates strong customer retention. Below 80% suggests significant churn or contraction issues that need immediate attention.